How does a person find the next thing that they desire?

What inspires them? Who helps them to make the right choice? Find out by taking a deep dive into 83 million German filter bubbles.

Filter Bubble Deep Dive

Features and functions of the JvM Bubbleversum

• Make filter bubbles visible
• See filter bubbles in real-time
• Filter by platform
• Filter by topics
• All target group data
• Compare filter bubbles

Make filter bubbles visible

To see your filter bubble, define a target group by assigning it topic characteristics, intensity, age, and gender.

See filter bubbles in real-time

Search through the content that appeals to your target group.

Filter by platform

Filter for content on the platforms that your target group uses.

Filter by topics

Better understand the target group's filter bubble by filtering for the most popular topics in their feed.

All target group data

You can find out everything - from attitudes, to purchase behaviors, to demographics, etc. - and really get to know your defined target group here.

Compare filter bubbles

The visual representation of the data clouds (t-SNE Plots) shows you how the filter bubbles of the individual target-group attributes relate to each other. The more compact the clouds, the more similar the filter bubbles. The more spread out the cloud, the lower the filter-bubble effect.